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Insights for Innovation across seed product design, seed systems development, agronomy, nutrition, market systems, and beyond — advancing data-informed solutions that are inclusive, demand-driven, and responsive to diverse food system challenges.
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Adjustments to Bean Market Segments Based on Color and Size
“Mr Beans” by WhyKenFotos is licensed under CC BY 2.0 A key factor that influences common-bean farmers’ decisions on which seeds to acquire and grow is consumer requi...
Presenting the Global Market Intelligence Platform (GloMIP)
Are you a breeder looking for market intelligence or an investor trying to allocate funding to crops and regions based on evidence? The Global Market Intelligence Pl...
Market Segments for Groundnuts: Recent Insights from Tanzania
The Tanzania Groundnut Product Design Team (PDT), November 2022 – Naliendele Tanzania Tanzania is the second largest producer of groundnuts in East Africa, following...
Participate in On-line Survey and Investment Simulation
“Online Survey” by Got Credit is licensed under CC BY 2.0 Market Intelligence Work Package 5: Institutional Scaling and MELIA aims to generate evidence on the costs,...
Global Scan of Rice Stakeholder Preference Studies
“Working in the rice field – Vietnam” by fotopamas is licensed under CC BY 2.0 Market intelligence on a staple crop such as rice is not scarce, but for it to be usefu...
Hybrid and OPV Maize Market Segments in Western and Central Africa
“Lead farmers” by Find Your Feet is licensed under CC BY 2.0 In a crop breeding context, a seed product market segment (SPMS) describes a group of farmers with simila...