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Insights for Innovation across seed product design, seed systems development, agronomy, nutrition, market systems, and beyond — advancing data-informed solutions that are inclusive, demand-driven, and responsive to diverse food system challenges.
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Bridging the gap: Overcoming barriers to market intelligence in plant breeding
The integration of market intelligence into plant breeding is essential for aligning genetic innovations with real-world demand. However, a new study highlights persiste...
Exploring future market segment for low-glycemic-index rice through market experiments in the Philippines
The global shift in food consumption patterns has contributed to the rise of non-communicable diseases (NCDs), disproportionately affecting low- and middle-income country...
Sika Gbegbelegbe, Dean Muungani
Viet Nam’s rice industry plays a crucial role in its agricultural landscape, providing livelihoods for millions and significantly contributing to the economy as one of...
Participatory foresight analysis to identify near-market segments for cowpea in Western Africa
Investments in crop breeding are usually expensive and take 7 to 10 years to yield results. However, market preferences tend to change over time due to various drivers...
Market Intelligence Area of Work Expands Reach with 4 Communication Tools
Market intelligence research informs the design and revision of target product profiles (TPPs), ensuring that new crop varieties meet farmer, processor, and consumer...
Reducing ambiguity in agricultural research and development: Insights from a global experiment with plant breeding professionals
Investment decisions in agricultural research and development (R&D), particularly in plant breeding, often face significant ambiguity. Without clear market intel...