Stay Ahead with Market Intelligence in Minutes, One Episode at a Time! Each episode of our series explores a key topic from Market Intelligence Briefts. Whether you're in business, research, or just curious, it's the perfect way to stay informed without the overwhelm.
Episode 1
The podcast talks about CGIAR Market Intelligence, that aims to improve crop breeding and seed systems by using market intelligence. This involves gathering and analyzing data on farmer, processor, and consumer preferences to better understand demand. A key tool is the Seed Product Market Segment Database (SPMSD), which categorizes farmers based on their needs. Market Intelligence seeks to align breeding investments with market demands, ultimately maximizing the impact on food security and poverty reduction. This is achieved through improved data collection, analysis, and collaboration among researchers, breeders, and stakeholders.
Episode 2
The podcast focuses on a protocol for synthesizing market intelligence, specifically applied to rice in the global South. They detail a systematic literature review (SLR) methodology designed to consolidate existing information on stakeholder preferences for rice seed products. The research highlights that while current rice varieties largely address preferred traits like yield, maturity, and grain quality, there are geographical and stakeholder gaps in available studies, particularly regarding nutritional attributes and insights from processors. The described protocol offers a framework for market intelligence researchers to better align breeding programs with market demands and identify areas for future study.
Episode 3
The podcast centers on the Market Intelligence brief, titled "Eliciting Farmers’ Rice Trait Preferences in Southern Asia and South-eastern Asia through the Investment Game Application", explores how an innovative application helps farmers identify the most important characteristics they desire in new rice varieties. Researchers used this "Investment Game Application" (IGA) with farmers to understand which traits, like pest resistance or grain quality, were highest priorities for investment in future breeding programs. The study found that farmers primarily emphasized resistance to insects and diseases, while also valuing specific grain qualities, and these preferences were consistent across different farmer groups. These findings are intended to inform breeding efforts to better align with farmer needs and potentially accelerate the adoption of improved rice varieties.
This podcast were created with the assistance of artificial intelligence. These are lively “deep dive” discussions that summarize the key topics in the sources (briefs) uploaded and verified with the authors and co-authors . While we strive for accuracy, we encourage listeners to independently verify any information presented. Please check the audio overview notes.