Market Intelligence Post
Insights for Innovation across seed product design, seed systems development, agronomy, nutrition, market systems, and beyond — advancing data-informed solutions that are inclusive, demand-driven, and responsive to diverse food system challenges.
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Coordination Between Crop Breeding and Market Intelligence: Groundnut in Tanzania
Social science in CGIAR has a history of providing feedback and recommendations to crop breeding programs on seed product design. However, coordination between the s...
How Maize Seed Companies Use Market Intelligence
In the case of hybrid maize, local and privately owned seed companies design new seed products and distribute them to farmers, who are important market intelligence clie...
Trait Priorities for Irrigated Rice in Southern Asia and South-eastern Asia
Despite the continuous introduction of new rice varieties, farmers persist in cultivating old and popular varieties susceptible to pests and diseases. Data from Inve...
Refining Market Segmentation and Target Product Profiles for Sweetpotato in South-eastern Asia
Vietnam is the largest sweetpotato producer in South-eastern Asia. It is also Asia’s 3rd-largest sweetpotato producer (after China and Indonesia) and the world’s 10t...
Expanding the business view of crop breeding
Photo “Sorghum bicolor Bild0902” by Marco Schmidt is licensed under CC BY-SA 2.5 Governments and donors have challenged crop breeding programs led by CGIAR and nation...
Strong Demand for Early Maturity Maize in Kenya
“Maize Field” by Black Claw is licensed under CC BY 2.0 In Kenya, most farmers produce maize under rain-fed conditions and purchase hybrid maize seeds on an annual ba...