Market Intelligence Post
Insights for Innovation across seed product design, seed systems development, agronomy, nutrition, market systems, and beyond — advancing data-informed solutions that are inclusive, demand-driven, and responsive to diverse food system challenges.
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Infinite Leadership and Market Intelligence in CGIAR Breeding
Area of Work 1 on Market Intelligence, CGIAR Breeding for Tomorrow Science Program Like many donation-dependent non-profits, CGIAR faces recurring budget fluctuat...
Let’s map together: using spatial analysis to support market segmentation
In 2025, approximately 690 Seed Product Market Segments (SPMS) have been identified through collaboration between CGIAR centers and national partners. According to Marke...
Adoption studies informing breeding market segments, Product Profiles and seed system interventions in Southeast Asia
Cassava production in Mainland Southeast Asia is a multi-billion-dollar sector supporting the livelihoods of millions of smallholder farmers, rural communities, and...
How do Filipino consumers view and value healthier rice?
IRRI scientists explored the perspective of Filipino consumers to see how they view and value healthier rice (brown, pigmented, and low-glycemic index rice), providi...
Breeders refocus products to serve multistakeholder needs
CGIAR INITIATIVES Market Intelligence PRIMARY IMPACT Nutrition, health & food security REGIONS Central and West Asia and North Africa (CWANA...
Bridging the gap: Overcoming barriers to market intelligence in plant breeding
The integration of market intelligence into plant breeding is essential for aligning genetic innovations with real-world demand. However, a new study highlights persiste...