Market Intelligence Post
Insights for Innovation across seed product design, seed systems development, agronomy, nutrition, market systems, and beyond — advancing data-informed solutions that are inclusive, demand-driven, and responsive to diverse food system challenges.
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Opportunities for Market Intelligence to Inform Discussion on TPP Refinement
Since the start of the CGIAR Initiative on Market Intelligence in 2022, some 250 target product profiles (TPPs) have been developed (www.glomip.cgiar.org). A TPP is...
Refinements to Sweetpotato Market Segmentation
The identification and systematic application of criteria for identifying seed product market segments (SPMSs) across all crops included in the CGIAR crop breeding p...
GloMIP and the Breeding Portal: How do they Interact?
The CGIAR Initiative on Market Intelligence and Initiative on Accelerated Breeding have joined forces by linking their respective online platforms, the Global M...
Let’s Cook!
Smallholder farmers are both producers and consumers, often growing what they eat. That said, can we accelerate varietal turnover by increasing farmers’ interest in...
Coordination Between Crop Breeding and Market Intelligence: Groundnut in Tanzania
Social science in CGIAR has a history of providing feedback and recommendations to crop breeding programs on seed product design. However, coordination between the s...
How Maize Seed Companies Use Market Intelligence
In the case of hybrid maize, local and privately owned seed companies design new seed products and distribute them to farmers, who are important market intelligence clie...
Trait Priorities for Irrigated Rice in Southern Asia and South-eastern Asia
Despite the continuous introduction of new rice varieties, farmers persist in cultivating old and popular varieties susceptible to pests and diseases. Data from Inve...
Refining Market Segmentation and Target Product Profiles for Sweetpotato in South-eastern Asia
Vietnam is the largest sweetpotato producer in South-eastern Asia. It is also Asia’s 3rd-largest sweetpotato producer (after China and Indonesia) and the world’s 10t...
Strong Demand for Early Maturity Maize in Kenya
“Maize Field” by Black Claw is licensed under CC BY 2.0 In Kenya, most farmers produce maize under rain-fed conditions and purchase hybrid maize seeds on an annual ba...
Adjustments to Bean Market Segments Based on Color and Size
“Mr Beans” by WhyKenFotos is licensed under CC BY 2.0 A key factor that influences common-bean farmers’ decisions on which seeds to acquire and grow is consumer requi...
Presenting the Global Market Intelligence Platform (GloMIP)
Are you a breeder looking for market intelligence or an investor trying to allocate funding to crops and regions based on evidence? The Global Market Intelligence Pl...
Market Segments for Groundnuts: Recent Insights from Tanzania
The Tanzania Groundnut Product Design Team (PDT), November 2022 – Naliendele Tanzania Tanzania is the second largest producer of groundnuts in East Africa, following...
Participate in On-line Survey and Investment Simulation
“Online Survey” by Got Credit is licensed under CC BY 2.0 Market Intelligence Work Package 5: Institutional Scaling and MELIA aims to generate evidence on the costs,...
Global Scan of Rice Stakeholder Preference Studies
“Working in the rice field – Vietnam” by fotopamas is licensed under CC BY 2.0 Market intelligence on a staple crop such as rice is not scarce, but for it to be usefu...
Hybrid and OPV Maize Market Segments in Western and Central Africa
“Lead farmers” by Find Your Feet is licensed under CC BY 2.0 In a crop breeding context, a seed product market segment (SPMS) describes a group of farmers with simila...