Market Intelligence Post

Insights for Innovation across seed product design, seed systems development, agronomy, nutrition, market systems, and beyond — advancing data-informed solutions that are inclusive, demand-driven, and responsive to diverse food system challenges.

Posts year
Search
Spring Wheat Crop View, Market Segments Alignment
Market Intelligence Bulletin, Volume 2, June 2024

Spring Wheat Crop View, Market Segments Alignment

Originally published at CGIAR website last Jun 28, 2024
Agnes Gitonga, Wuletaw Tadesse, Velu Govindan,Jason Donovan

The initial seed product market segmentation exercise, led by the CGIAR Excellence in Breeding (EiB) platform, aimed to aid the design of center-specific pipeline in...

Are Dual-Purpose Crops a Breeding Priority?: The Case of Cassava
Market Intelligence Bulletin, Volume 2, June 2024

Are Dual-Purpose Crops a Breeding Priority?: The Case of Cassava

Originally published at CGIAR website last Jun 28, 2024
Jonathan Newby

Seed product market segments and consumer market segments The CGIAR Initiative on Market Intelligence seeks to help align the CGIAR and national agricultural rese...

Opportunities for Market Intelligence to Inform Discussion on TPP Refinement
Market Intelligence Bulletin, Volume 1, March 2024

Opportunities for Market Intelligence to Inform Discussion on TPP Refinement

Originally published at CGIAR website last Mar 18, 2024
Jason Donovan, Agnes Gitonga, Dean Muungani, Peter Coaldrake, Mercy Mbugua, Matty Demont, Sika Gbegbelegbe, Pieter Rutseart, Diego Naziri

Since the start of the CGIAR Initiative on Market Intelligence in 2022, some 250 target product profiles (TPPs) have been developed (www.glomip.cgiar.org). A TPP is...

Refinements to Sweetpotato Market Segmentation
Market Intelligence Bulletin, Volume 1, March 2024

Refinements to Sweetpotato Market Segmentation

Originally published at CGIAR website last Mar 18, 2024
Diego Maziri, Reuben Saali, Agnes Gitonga

The identification and systematic application of criteria for identifying seed product market segments (SPMSs) across all crops included in the CGIAR crop breeding p...

GloMIP and the Breeding Portal: How do they Interact?
Market Intelligence Bulletin, Volume 1, March 2024

GloMIP and the Breeding Portal: How do they Interact?

Originally published at CGIAR website last Mar 18, 2024
Neale Paguirigan, Matty Demont, Bert Lenaerts, James Montecillo, Ewan Richardson, Laura Knogler, Peter Coaldrake, Michael Quinn, Marianne Bänziger

The CGIAR Initiative on Market Intelligence and Initiative on Accelerated Breeding have joined forces by linking their respective online platforms, the Global M...

Let’s Cook!
Market Intelligence Bulletin, Volume 1, March 2024

Let’s Cook!

Originally published at CGIAR website last Mar 18, 2024
Berber Kramer, Carol Waweru

Smallholder farmers are both producers and consumers, often growing what they eat. That said, can we accelerate varietal turnover by increasing farmers’ interest in...