Market Intelligence Post
Insights for Innovation across seed product design, seed systems development, agronomy, nutrition, market systems, and beyond — advancing data-informed solutions that are inclusive, demand-driven, and responsive to diverse food system challenges.
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Exploring future market segment for low-glycemic-index rice through market experiments in the Philippines
The global shift in food consumption patterns has contributed to the rise of non-communicable diseases (NCDs), disproportionately affecting low- and middle-income country...
Decoding grain preferences across provinces in the Mekong Delta, Viet Nam
Viet Nam’s rice industry plays a crucial role in its agricultural landscape, providing livelihoods for millions and significantly contributing to the economy as one of...
Participatory foresight analysis to identify near-market segments for cowpea in Western Africa
Investments in crop breeding are usually expensive and take 7 to 10 years to yield results. However, market preferences tend to change over time due to various drivers...
Market Intelligence Area of Work Expands Reach with 4 Communication Tools
Market intelligence research informs the design and revision of target product profiles (TPPs), ensuring that new crop varieties meet farmer, processor, and consumer...
Reducing ambiguity in agricultural research and development: Insights from a global experiment with plant breeding professionals
Investment decisions in agricultural research and development (R&D), particularly in plant breeding, often face significant ambiguity. Without clear market intel...
The Future of Potato Processing in Eastern Africa: Meeting the Needs of Farmers and Industry
Potato is a major staple crop in many Eastern African households, but its role is expanding beyond the dinner table. Across Kenya, Rwanda, and Uganda, the potato process...