Market Intelligence Post
Insights for Innovation across seed product design, seed systems development, agronomy, nutrition, market systems, and beyond — advancing data-informed solutions that are inclusive, demand-driven, and responsive to diverse food system challenges.
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Target product profile development based on market segment status
Seed product market segments (SPMSs) represent groups of farmers who share common seed product requirements. Currently, there are more than...
Tomato Market Segments in Western and Eastern Africa
Tomatoes are an important cash crop for thousands of farmers in Western and Eastern Africa. Since 1992, the World Vegetable Center (WorldVeg) has supported seed companies...
Refinements to potato market segmentation
A consultative effort by the CGIAR Initiative on Market Intelligence, the International Potato Center (CIP), and national agricultural research and extension systems...
GloMIP’s Impact Opportunities Portal Empowers Evidence-Based Decision-Making
The GloMIP Impact Opportunities Portal provides access to about 200 development and crop production indicators, measuring impact opportunities across five CGIAR...
Pepper Market Segment Validation Workshops in Benin and Tanzania
During a workshop held in March 2024, it was reaffirmed that habaneros are the most important pepper crop in West Africa...
New Framework for Qualitative Behavioral Intelligence Research
The framework integrates farmers’ choices and behaviors alongside more contextual and technical aspects of seed uptake...