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Market Intelligence Brief
A new publication series to inform crop-breeding decisions
Market intelligence for informing crop-breeding decisions by CGIAR and NARES
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Future market segments for hybrid maize in East Africa
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Behavioral market intelligence and its implications for seed systems development
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Implications of the ban on rice cultivation in Uganda’s wetlands for breeding and seed systems programing
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Maize farmers acquire early maturity seed across production environments
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Protocol for evidence synthesis of market intelligence : application to rice in the global South
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Introducing the non-rancidity trait into pearl millet seed : scenarios for achieving future impact in Kenya
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At the ground level: Accounting for farmers’ perspectives and inclusion issues in seed promotion
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Seed product requirements of the potato-processing industry in Eastern Africa : Implications for CGIAR market segmentation and target product profiles
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Consumers’ preferences for sweet potato in Viet Nam and implications for CGIAR market segmentation and target product profiles
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Eliciting Farmers’ Rice Trait Preferences in Southern Asia and South-eastern Asia through the Investment Game Application
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Using economic selection index for trait prioritization in sweetpotato target product profiles in Eastern Africa
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Communicating information on maize hybrids through leaflets: What works from a farmer’s perspective?
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Value proposition for improved groundnut seed in Tanzania: Why and how to increase it
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Farmers’ requirements for sorghum seed products in Tanzania
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Mapping nutrition and gender impacts opportunities in potato market segments
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Enhancing target product profiles to meet rice processor needs for capacity utilization in Uganda’s seed product market segments
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Evolving farmer requirements for rice varieties in Indonesia
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Importance of including agronomic and climatic (abiotic) traits for reaching National Rice Development Strategy targets by 2030 in Kenya
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An exploratory analysis of a gender needs assessment, gendered trait preferences, and future (trait) requirements for rice breeding in Southern Asia
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Barriers to using market intelligence in plant breeding: Evidence from a survey of breeding professionals
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