Market Intelligence Brief
A publications series for demand-driven breeding across commodities and geographies
Demand-driven vegetable breeding for impact
Market segmentation for peppers and tomatoes in Africa
Exploring future rice market segments and trait priorities in the face of climate change in Southeast Asia
Barriers to using market intelligence in plant breeding: Evidence from a survey of breeding professionals
An exploratory analysis of a gender needs assessment, gendered trait preferences, and future (trait) requirements for rice breeding in Southern Asia
Importance of including agronomic and climatic (abiotic) traits for reaching National Rice Development Strategy targets by 2030 in Kenya
Evolving farmer requirements for rice varieties in Indonesia
Enhancing target product profiles to meet rice processor needs for capacity utilization in Uganda’s seed product market segments
Mapping nutrition and gender impacts opportunities in potato market segments
Farmers’ requirements for sorghum seed products in Tanzania
Value proposition for improved groundnut seed in Tanzania: Why and how to increase it
Communicating information on maize hybrids through leaflets: What works from a farmer’s perspective?
Using economic selection index for trait prioritization in sweetpotato target product profiles in Eastern Africa
Eliciting Farmers’ Rice Trait Preferences in Southern Asia and South-eastern Asia through the Investment Game Application
Consumers’ preferences for sweet potato in Viet Nam and implications for CGIAR market segmentation and target product profiles
Seed product requirements of the potato-processing industry in Eastern Africa : Implications for CGIAR market segmentation and target product profiles
At the ground level: Accounting for farmers’ perspectives and inclusion issues in seed promotion
Introducing the non-rancidity trait into pearl millet seed: scenarios for achieving future impact in Kenya
Protocol for evidence synthesis of market intelligence: application to rice in the global South
Maize farmers acquire early maturity seed across production environments
Implications of the ban on rice cultivation in Uganda’s wetlands for breeding and seed systems programing
Behavioral market intelligence and its implications for seed systems development
Future market segments for hybrid maize in East Africa
