Insights for Innovation in seed product design and seed systems development
To ensure the production of rice seed that meets farmers’ and consumers’ needs and preferences, Africa Rice, in collaboration with the Central Agricultural Research Institute, is undertaking farmer and consumer surveys to determine the varieties of rice that should be introduced and promoted in the country.
The involvement of the Product Design Team (PDT) early in the breeding process has several benefits. Different end-user stakeholders in both grain and seed value chains are directly involved in the breeding program and can guide breeding teams on the diverse requirements they need from sorghum and pearl millet.
Pigeon pea is one of Kenya’s key grain legume crops for food security, particularly in arid and semi-arid areas due to its drought tolerance. Kenya currently produces about 107,117 t of pigeon pea, based on the mean of the past three years (FAOSTAT 2024), against a much higher demand. It is both a vegetable green pea as well as a dry grain.
By leveraging powerful data tools such as GloMIP, researchers and scientists can enhance the quality and competitiveness of their funding proposals, making them more compelling to donors and investors.
Bringing together more than 1,000 delegates from 75 countries, the highly anticipated event featured sessions on topics critical in shaping agri-solutions around the globe.
Seed product market segments (SPMSs) represent groups of farmers who share common seed product requirements. Currently, there are more than 600 SPMSs for all crops served by CGIAR breeding programs in the SPMS Database. Identifying a proposed market segment provides the basis for discussions between market intelligence researchers and crop breeding teams in CGIAR and national agricultural research and extension systems (NARES) on the seed product required.
Seed product market segments (SPMSs) represent groups of farmers who share common seed product requirements. Currently, there are more than 600 SPMSs for all crops served by CGIAR breeding programs in the SPMS Database. Identifying a proposed market segment provides the basis for discussions between market intelligence researchers and crop breeding teams in CGIAR and national agricultural research and extension systems (NARES) on the seed product required.
Tomatoes are an important cash crop for thousands of farmers in Western and Eastern Africa. In April 2023, World Vegetable Center in collaboration with the Market Intelligence Initiative, started efforts to incorporate tomato into the Seed Product Market Segments (SPSM Database).
Between January and November 2023, a multidisciplinary CIP team identified opportunities for refining the existing segmentation through enhanced application of the criteria for identifying seed product market segments (SPMSs), expanding the number of market segments for potato from 9 to 59.
The GloMIP Impact Opportunities Portal provides access to around 200 development and crop production indicators, measuring impact opportunities across five CGIAR Impact Areas, 45 crops (including 20 CGIAR crops) and 171 countries.
During a workshop held in March 2024, it was reaffirmed that habaneros are the most important pepper crop in West Africa.
The framework integrates farmers’ choices and behaviors alongside more contextual and technical aspects of seed uptake.
The Market Intelligence Initiative together with ICARDA and CIMMYT have reviewed and harmonized market segment description.
Cassava remains an important food security crop inIndonesia, the Philippines, and the Pacific. What does this duality mean in terms of designing theTPP for the unique industrial SPMS and the fresh SPMS
A scan across the current target product profiles (TPPs) reveals important opportunities for market intelligence to inform future TPP design. Market intelligence informs TPP design by providing insights and evidence on the requirements of farmers, processors, and consumers for seed products.
Market Intelligence looks to identify all seed product market segments for a given subregion—regardless of whether a segment is currently served by a breeding pipeline. A multidisciplinary CIP team identified several market segments for sweetpotatoes breeding pipelines.
Two online platforms, the Global Market Intelligence Platform (GloMIP) and the Breeding Portal, have implemented a cohesive data management approach.
Can varietal turnover be accelerated by increasing farmers’ interest in eating crops grown with new varieties?
The groundnut product design team (PDT) provides an example of how social and biological scientists can engage, productively guided by the shared understanding of seed product markets segmentation.
How is market intelligence employed by local and privately owned seed companies in Kenya to design marketing campaigns, lead on engagement strategy and review their product portfolios?
Data from Investment Game Application (IGA) experiments and the Global Market Intelligence Platform (GloMIP) provide insights on farmers’ trait priorities that can help design target product profiles (TPPs).
The preferences of urban consumers for fresh and boiled sweetpotato in Vietnam have been documented to better reflect the dominant varieties in the market and inform the target product profile (TPP) for South-eastern Asia.
Governments and donors have challenged crop breeding programs led by CGIAR and national agricultural research and extension systems (NARES) to show the opportunity for impact from investments. Building evidence on the opportunity for impact requires data and insights on the two sides of crop breeding: the business viewand the biological view.
In Kenya, most farmers produce maize under rain-fed conditions and purchase hybrid maize seeds on an annual basis. Two factors are especially important in their decisions on which seed to acquire: where the production takes place (i.e., level of rainfall and altitude) and when it takes place (i.e., long- or short-rains season).
A key factor that influences common-bean farmers’ decisions on which seeds to acquire and grow is consumer requirements for color and size. In the eight criteria used by Market Intelligence for seed product market segmentation, color is a criterion and size attributes are recognized in the consumer use criterion.
Are you a breeder looking for market intelligence or an investor trying to allocate funding to crops and regions based on evidence? The Global Market Intelligence Platform (GloMIP) can now be publicly accessed to provide you with relevant market intelligence to support your breeding programs or investment decisions.
Teams from Market Intelligence, Accelerated Breeding and Tanzania Agricultural Research Institute (TARI) are working with the Tanzania Groundnut Product Design Team (PDT).
Our aim is to assess the types of market intelligence that breeding programs currently use and to provide insights on how such intelligence can have a greater relevance and impact.
We conducted the first global scan of farmer and consumer preference studies in the rice sector to identify current stakeholder requirements and knowledge gaps in market intelligence.
In a crop breeding context, a seed product market segment (SPMS) describes a group of farmers with similar requirements for seed products based on how the crop is used, where it is grown, and how it is grown. A SPMS provides the foundation for designing the ideal seed product to meet these requirements, as well as assessing the investment opportunity from building the product.